VIETNAM INTERNATIONAL FASHION WEEK

#VIFW

Designer

Boys of Bangkok

‘Boys of Bangkok’ is a collective of up-and-coming Menswear labels, based in Bangkok, Thailand. The first of its kind, this co-operation of influential designers aims to showcase and exhibit the diversity and uniqueness of Thai menswear labels and present them to both the domestic and international markets.

1. Q DESIGN AND PLAY” was therefore initially created by the experience in Graphic Design of Praphat, blended together with Ekkapoom’s fashion adoration, resulting in such charmingly simple and idyllic pieces.

Their clothes are practical, ready-to-wear, yet, are in the same time distinctively unique.

Both lines are different in the target customers and the requirement. For the design line, I focus on the combining the different materials with our graphic design to generate a fun style like the characteristic of the designer. The patterns in this line are mostly different from the everyday wear style. For the Basiq line, We focus on responding to the demand of the customers. We have a cartoon boy named Q Boy who is the storyteller in every clothes of this line. This clothing line focus on designing clothes for everyday wear. As mentioned that each line focus on different aspect,

therefore the creative process of each line is also different.

In the design line, we apply the idea and generate it into a story. In the Basiq line, the story is told via the cartoon Q Boy.

2. P.MITH was established in early 2014 by Mr. Anapat Thanakitpathompong and Mr. Pakphum Mithranon. P.MITH was born from the fascination and interest in fine quality Men’s tailoring products especially tailored shirt. “Timeless” and “Modernity” are the key inspirations of P.MITH products. We reinterpret the traditional tailored shirt making with an idea of modern gentlemen lifestyle and come up with modern tailored shirt. Our signature modern classic look is when the use of carefully selected materials and our signature slim fit pattern that best compliments the smaller frame of Asian men are combined.

3. Leisure Project Store is the Bangkok base menswear label. Established in 2012 by Central Saint Martin's graduated, Nattapon Kanokvaleewong. The brand is working
on a design philosophy that produces fun and casual clothing for modern men. The signature of the brand including the unexpected mix of styles and the use of various interesting fabrics texture and prints under clean and modern silhouette with an edge that is young and exciting.

DESERT SUNSET

This Spring Summer Collection 2017 was named "Desert Sunset" inspired by an oversea trip of our designer in Kalahari desert, South Africa. The desert covers most of the area in Botswana and is one of the world most natural abundant places on earth.

Our designer had brought out his impression from this Safari trip combining with his unforgettable moment of the sunset scene he experienced at the desert, then created various color combination in this collection, which truly reflects the"Safari" of South Africa.